WHO WE ARE

THE PRINCIPALS

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MICHAEL LYNCH

Principal

Lynch previously ran Nielsen’s Global Sports & Entertainment Marketing Consulting Practice where he was responsible for helping drive the brand and business impact for corporate sponsors, sports, arts & entertainment rights holders, and media companies.

 

Prior to Nielsen, Lynch led Visa, Inc.’s sponsorship marketing business for 17 years to the pinnacle of the profession, including managing and marketing the IOC/IPC/USOPC Olympic and Paralympic Games, FIFA World Cups, NFL, NASCAR, MLS, Disney, Broadway, Horse Racing’s Visa Triple Crown, National Governing Bodies, as well as numerous pro sports teams and athlete endorsements.

Named one of the “100 Most Powerful People in Sports” by The Sporting News magazine, Lynch also serves on the Board of Directors for Athletes for Hope and the Michael Phelps Foundation, among others.

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EVAN GREENE

Principal

Greene recently served as CMO of the Recording Academy, where he launched and then led the marketing department for 16 years, building the GRAMMYs into one of the world’s most recognized and coveted brands. As chief steward of the GRAMMY brand, he drove transformation across one of today’s most vital music organizations, building innovative, best-in-class partnerships with some of the most impactful brands on the planet, delivering an 800%+ revenue increase. He established world-class creative, leading to consistent recognition for innovation, earning marketing’s most iconic awards, including Grand Clio and Cannes Lion. He previously spent a decade at powerhouse studios Disney and Sony, working with fortune 100 brands, overseeing global partnership strategy for franchises including Spider-Man, Stuart Little, Charlie’s Angels and many more.

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