March 27, 2020


Co-Executive Produced by 3 Emerald Partner, Michael Lynch, this HBO Sports documentary explores the mental health challenges that Olympic athletes often face.


March 27, 2020

What postponing the 2020 Olympics means to brands—and athletes

With most of the “creative”—i.e., television commercials, retail promotions and social media campaigns—set to roll out 100 days before the start of the Summer Olympics, much of that money had already been spent. Now those marketing campaigns, or at least some of them, might need to be completely rethought. After all, they were developed pre-pandemic, in a different global environment.


May 14, 2020

Changing course.
Driving value.

Ex-GRAMMYs CMO Evan Greene tells us more about his data-backed strategic marketing agency 3 Emerald Marketing

November 25, 2019

Airbnb's sponsorship a boost for Olympians but politically difficult

Airbnb's global Olympics sponsorship stands out for both its creative inclusion of athletes and its unique potential to create political strife

May 24, 2020

In coronavirus-hit world, sponsors to stand by delayed Olympics

Major corporate sponsors of the Tokyo 2020 Olympics are standing by the International Olympic Committee after the Games were postponed and experts familiar with the deals said the companies would not likely seek the return of billions of dollars committed to the agreements.

October 30, 2019

Sponsorship Strategy and Brand Fit: A means to achieving the brand’s long-term ambition

Turning to entertainment sponsorship, Mastercard’s decades-long alignment with The Recording Academy as one of the GRAMMY Awards’ marquis partners is a noteworthy and sustained example of a brand leveraging one of the world’s biggest pop-culture events...

May 1, 2019

Michael Lynch and Evan Greene Announce the Launch of 3 Emerald Marketing

Marketing executives Michael Lynchand Evan Greene have teamed up to launch 3 Emerald Marketing, a strategic consultancy that serves music, sports and entertainment...

June 17, 2019

Team USA sponsor deals just for Tokyo off the table

U.S. Olympic and Paralympic Properties is not pursuing short-term deals through next summer’s Tokyo Games. Next summer, more than 600 American athletes will head to the Tokyo Summer Olympics, the biggest show in global sports. The U.S. contingent is again the heavy favor...

May 27, 2019

Marijuana companies fill the ultimate nontraditional category

The USL Las Vegas Lights were the first pro sports team in America with a cannabis sponsorship, signing a three-year pact last year with a cannabis dispensary that’s four blocks from the team’s downtown Vegas stadium...