Expert analysis and insight into the business of Sponsorship Marketing
We dig deep to identify optimal story / narrative, partnership justification + go-forward strategy
CUSTOM RESEARCH + MEASUREMENT
Custom research solutions to deeply understand client challenges. We interpret and curate the results in order to craft the right solution. Research includes:
Target audience, demographics, behavioral characteristics, purchase triggers, etc.
Market and company intelligence
Trends + category insights
Competitive analysis and evaluation of the commercial rights landscape
Valuation for intellectual property (IP), tangible partnership assets and overall programs.