Expert analysis and insight into the business of Sponsorship Marketing

We dig deep to identify optimal story / narrative, partnership justification + go-forward strategy

CUSTOM RESEARCH + MEASUREMENT

Custom research solutions to deeply understand client challenges. We interpret and curate the results in order to craft the right solution. Research includes:

  • Target audience, demographics, behavioral characteristics, purchase triggers, etc.

  • Market and company intelligence

  • Trends + category insights

  • Competitive analysis and evaluation of the commercial rights landscape

  • Valuation for intellectual property (IP), tangible partnership assets and overall programs.

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